1. Personal Information We Collect

“Personal Information”

Information that identifies, relates to, or could reasonably be linked with an individual or household.
We collect this information in multiple ways.

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1.1 Information You Provide Us

You may provide Personal Information when you:

• Request information or schedule a visit

• Submit an inquiry or form

• Access resident, family, or employee portals

• Explore availability, pricing, or longevity-focused services

• Apply for employment

• Communicate with The Preserve team members

This may include:

Contact & Identification Information

• Name

• Email address

• Phone number

• Postal address

• Relationship to a resident (e.g., adult child, spouse, caregiver)

Resident- or Well-Being-Related Information (Optional)

Families may choose to share limited lifestyle, mobility, or support preferences for a prospective resident.
Note: We do not request or process HIPAA-protected medical information through public website forms.

Portal & Account Information

• Usernames or credentials (hashed/encrypted)

• Preferences and account settings

Employment Application Information

• Resume/CV

• Certifications or licenses

• Work history

• Optional demographic information

Communications

• Emails or online messages

• Survey responses

• Feedback or comments submitted through our Sites

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1.2 Information Collected Automatically

When you interact with our Sites, we may automatically collect:

Device & Browsing Data

• IP address (approximate location)

• Browser type and operating system

• Device information

• Dates/times of access

• Pages viewed

• Clicks, navigation patterns, and usage behavior

Cookies & Tracking Technologies

Used to support:

• Session management

• Site functionality

• Analytics

• Visitor experience improvements

• Marketing (where permitted)

Tools may include:

• Google Analytics

• Meta Pixel (Facebook/Instagram)

• Preference and performance cookies

(See Section 10 for details.)

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1.3 Information From Third Parties

We may receive Personal Information from:

• Advertising or marketing partners

• Senior living or longevity program directories

• Lead generation platforms

• Employment platforms (e.g., Indeed)

• Social media tools

• Referral partners

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1.4 Sensitive Personal Information

The Preserve does not intentionally collect Sensitive Personal Information through public-facing sites.
If you voluntarily submit details such as mobility needs, wellness goals, or special accommodations:

• We treat it with heightened care

• We use it only to respond to your inquiry

• We do not sell or use it for cross-context behavioral advertising

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2. How We Use Personal Information

We use Personal Information to deliver an experience aligned with The Preserve’s mission to —supporting independence, longevity, safety, and connection.

Provide Services & Respond to Requests

• Schedule tours

• Share community, wellness, and lifestyle information

• Provide pricing and availability

• Support access to portals and accounts

Enhance The Preserve Experience

• Improve website content

• Understand visitor interests

• Deliver helpful and relevant information

Communicate With You

• Respond to inquiries

• Send newsletters or updates (if opted-in)

• Provide information about longevity programs or events

Security & Compliance

• Prevent misuse of our Sites

• Detect fraudulent or suspicious activity

• Meet legal and regulatory obligations

Marketing (Where Permitted)

• Deliver relevant ads and information

• Measure the effectiveness of marketing outreach

• Conduct remarketing through Google, Meta, or similar tools

You may opt out of marketing at any time.

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3. How We Share Personal Information

The Preserve does not sell Personal Information for monetary value.

We may share information only as needed:

Service Providers

For business purposes, such as:

• Hosting and infrastructure

• Analytics (e.g., Google Analytics)

• Advertising and outreach

• CRM and form processing

• Resident/employee portals

Community Teams & Partners

If your inquiry relates to The Preserve, your information may be shared with the appropriate local team to respond.

Legal Requirements

We may disclose information when required by law, such as:

• Court orders

• Government requests

• Safety or security matters

Business Transfers

If ownership changes through merger, restructuring, or acquisition, Personal Information may transfer as part of the business.

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4. Your Privacy Rights

Depending on your state, you may have rights including:

• Right to know the categories of Personal Information collected

• Right to access your information

• Right to correct inaccurate data

• Right to delete Personal Information

• Right to opt out of:

• Targeted advertising

• Sale/sharing of Personal Information

• Certain types of automated profiling

• Right to appeal a denied request

• Right to non-discrimination for exercising privacy rights

To submit a request, contact us:

Email: privacy@thepreserve.com
Address: 3800 Oakleaf Rd, Pittsburgh, PA 15227.

We may need to verify your identity before fulfilling a request

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5. Children’s Privacy

Our Sites are not intended for children under age 16.We do not knowingly collect Personal Information from children under 16.

6. Data Retention

We retain Personal Information only as long as necessary for:

• The purpose for which it was collected

• Compliance with legal obligations

• Fraud prevention and security

• Operational and record-keeping needs

When no longer needed, information is securely deleted or de-identified.

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7. Data Security

We use administrative, technical, and organizational safeguards to protect Personal Information. While no system can guarantee complete security, we regularly review and enhance our measures.

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8. Third-Party Links

Our Sites may contain links to third-party websites, such as social platforms or directories. This Notice does not govern those external sites.

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9. International Visitors

Our Sites are intended for U.S. audiences. If you access them from outside the U.S., you acknowledge your information may be processed in the United States.

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10. Cookies & Tracking Technologies

We use:

• Essential cookies

• Analytics cookies (e.g., Google Analytics)

• Marketing and measurement tools

• Meta Pixel

You may adjust browser settings to block or delete cookies; however, some features may not function properly.
A separate Cookie Notice supplements this section.

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11. Changes to This Notice

We may update this Notice to reflect:

• Changes in law

• Updates to data practices

• New community features or services

The “Last Updated” date reflects the most recent revision.

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12. Contact Information

For privacy questions or requests:

The Preserve – Privacy Office
Email: privacy@thepreserve.com

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