Cookies Policy

1. What Are Cookies?

Cookies are small text files placed on a device when you visit a website. They help us:

• Recognize returning visitors

• Maintain preferences

• Improve speed and performance

• Understand how users interact with our content

• Support safety, accessibility, and personalization features

Cookies may be set by:

• First-party tools (The Preserve / Colonial Oaks)

• Third-party tools (analytics and marketing partners)

‍

2. Types of Cookies We Use

2.1 Essential Cookies (Strictly Necessary)

These enable core functionality across The Preserve’s website and portals, including:

• Site navigation

• Secure log-in

• Form submissions

• Resident/family portal features

• Security and session management

These cannot be disabled through cookie preference tools.

2.2 Performance & Analytics Cookies

These help us understand how visitors engage with the site so we can improve clarity, speed, and user experience.
We may use:

• Google Analytics

• Website performance measurement tools

These may collect:

• Page visits and duration

• Navigation patterns

• Device type and browser information

We do not allow analytics vendors to use this data for their own purposes.

2.3 Functional Cookies

These improve user experience by remembering:

• Preferences (language, region, accessibility settings)

• Session-level form entries

• User-selected features on portals

Some features may not work properly if disabled.

2.4 Marketing, Advertising & Measurement Cookies

Because The Preserve serves families seeking longevity-forward senior living, we may use marketing cookies to:

• Provide helpful, relevant outreach

• Share educational content

• Measure ad performance

• Reach users interested in wellness, aging, or community living

Tools may include:

• Meta Pixel (Facebook / Instagram)

• Google Ads remarketing

• Other ad measurement tools

Where required by law, you may opt out of these cookies.

‍

3. Other Tracking Technologies We Use

In addition to cookies, we may use:

• Pixel Tags / Web Beacons – to track page views or email engagement

• Local Storage – to support portal log-in persistence

• Tracking Links – within newsletters or visit-scheduling communications

‍

4. Why We Use Cookies

Cookies help us provide an experience that reflects The Preserve Supports longevity, safety, and connection. They allow us to:

• Operate and secure our website

• Improve navigation and clarity

• Understand the interests and intentions of visitors

• Measure engagement with wellness, lifestyle, and technology-based programs

• Support portal functionality for families, residents, and staff

• Provide a more personalized and informative experience

This aligns with The Preserve’s mission to deliver science-backed, hospitality-driven longevity living.

‍

5. Your Choices & Controls

5.1 Browser Controls

You may block or delete cookies through your browser settings. Note: Blocking essential cookies may impact website usability.

5.2 Opting Out of Analytics

Tools such as the Google Analytics Opt-Out Browser Add-On may be used.

5.3 Opting Out of Targeted Advertising

Depending on your location, you may opt out via:

• Cookie banners (where enabled)

• Browser settings

• Ad network tools such as:

• http://www.aboutads.info/choices

• http://www.youronlinechoices.com

You may also opt out through our Online Privacy Notice.

5.4 “Do Not Track” Signals

Our website does not currently respond to DNT signals, but you may use the opt-out tools listed above.

‍

6. Third-Party Cookies

Some cookies on our website are set by external providers we partner with, such as:

• Google

• Meta (Facebook/Instagram)

• Performance monitoring services

• Portal technology providers

These third parties have their own privacy and cookie practices. We do not control their policies once data is collected.

7. Updates to This Cookie Notice

We hold the right to update this Cookie Notice to reflect:

• New technologies

• Changes to legal requirements

• Updates to tools, integrations, or portals

• Enhancements to The Preserve’s digital ecosystem

The “Last Updated” date indicates the most recent revision.

‍

8. Contact Us

If you have questions about this Cookie Notice or how we use cookies:

The Preserve – Privacy Office
Email: privacy@thepreserve.com